Rashi Srivastava
Product Manager · Botim (AstraTech)
I turn messy problems into products people love.
8+ years across fintech and edtech, building 0→1 and scaling to millions of users. Today I lead the Chat, Growth & Cross-Sell and Homepage squads at Botim, the UAE's calling and fintech super-app.
Highlights from my current role
••• to •••
of monthly active users transacting on fintech in one year, shared with the Growth team
••• (•••) incremental revenue, in one year
•••
revenue from Chat as a Service, in its first ••• months after launch
Split ••• verification, ••• promotional
•••
reduction in spam-caller complaints to support
From ••• to ••• complaints per million connected calls
••• to •••
chat messages sent per user per day, in six months
••• Chat DAU
Before Botim, at CoLearn
••• to •••
paid live-class students per semester, in about two years
About ••• a year in live-class revenue
••• to •••
Tanya users, from launch week to monthly active users in ••• months
••• total users
Product Portfolio
A few of the problems I have been solving, how I approached them, and the designs behind them.
- Designs hiddenScaled
Botim
A growth engine for a super-app
Only ••• of Botim's monthly active users made a fintech transaction, and that number had been flat for months even though a large growth team was pushing campaigns.
Fintech transacting users grew from ••• to ••• of monthly active users in one year.
- Growth
- Cross-sell
- Experimentation
- Designs hiddenBuilt 0 to 1Owned end to end
Botim
Chat as a Service, monetising Botim chats
Chats were Botim's most-used surface but earned nothing. Businesses wanted to reach users where they already were.
Chat monetisation brought in approx ••• USD in revenue in its first ••• months after launch.
- Monetisation
- Chat
- B•••
- Designs hiddenBuilt 0 to 1Owned end to end
Botim
Building Trust & Safety from zero
Spam calls and abusive messages were eroding trust on a platform where people also move money. There was no framework to stop them.
Spam-caller complaints to support dropped •••, from ••• to ••• per million connected calls.
- Trust & Safety
- Chat
- Calling
- Designs hiddenScaledOwned end to end
Botim
Turning conversations into transactions
People open Botim to talk, not to pay, and many chatted elsewhere. How do we make chat a daily habit, then turn those conversations into money moments without breaking them?
••• new fintech transacting users from the chat money moments.
- Chat
- Engagement
- Fintech
- Cross-sell
Experience
AstraTech (Botim)
Product Manager · Chat, Growth & Cross-Sell, Homepage
- Hired for Growth & Cross-Sell; scope grew to lending at six months and to the Chats and Homepage squads at one year
- Grew monthly fintech transacting users from ••• to ••• of monthly active users in one year, through splash screens, homepage recommendations and in-call and in-chat nudges
- Grew chat messages sent per user per day from ••• to ••• in six months with voice notes, chat themes, transaction cards and personalised celebrations
- Built Botim's Trust & Safety framework from scratch across Chat and Call, cutting spam-caller complaints to support by •••
- Lifted EasyCash lending utilisation by ••• by integrating Boost rewards into lending
- Cut campaign setup from hours to under ••• minutes with an in-house Segment Builder and in-app campaign engine
- Led the Amplitude rollout across ••• squads so every team can see its user journeys
2024 - Present
CoLearn
Lead Product Manager
- Built Tanya, the photo-to-solution homework app, from 0 to 1: ••• users in launch week to ••• MAU in ••• months
- Grew paid live-class students from ••• to ••• per semester in about two years (about ••• a year in revenue), with referral as the biggest channel
- Reached ••• semester renewal organically with early teacher selection and weekly parent reports
- Reduced onboarding time by ••• and weekly support time by ••• through automation and an in-app chatbot
- Mentored team members across product and business, crafting training programmes for their growth
2021 - 2024
INDmoney
Product Manager
- Built the Loan Against Investments vertical from scratch
- Drove a ••• surge in acquired leads through weekly A/B-tested campaigns
2020 - 2021
Ziploan
Associate Product Manager
- Increased loan applications by ••• by automating the agent payout process
- Built the repayments and collections system, including a collector app and early-warning signals
2019 - 2020
Jsimple (Verko)
Business Analyst
- Built automated billing for a B••• insurance SaaS used by Fortune ••• companies, cutting manual effort by •••
2017 - 2019
Let's talk!
Always open to connect with people in tech, learn more about product management, and discuss navigating this rewarding career path.
Drop in a mail or reach out on LinkedIn
Email
srashi.product@gmail.comLinkedIn
www.linkedin.com/in/srashi