đź‘‹ Hi, I'm Rashi Srivastava!
A versatile product manager with almost 7 years of experience in building products from scratch and scaling them from 0 to 1 by focusing on Growth & Retention.
I thrive on bringing order to chaos and solve complex user or business problems. This blog is my Product Journal where I share my experiences, insights, and both real-world and imaginative product case studies.
Figuring out the product market fit is a problem which every PM faces, recently my manager & I spoke of this riveting & thought-provoking case study, and here is a summary of how I would approach it.
Read the articleSharing my take on the “WhatToEat” feature from Swiggy - covering the thought process around what problem this feature is solving for & which business metric it might be driving.
Read the articleWith my startup background, I bring a lean and agile approach to building products quickly and efficiently. I’m passionate about understanding users and driven by data, always aiming for clear and open communication.
My diverse experiences across different industries help me craft products that genuinely improve user experiences. Here are the key strengths I've honed through my varied journey:
Navigate complex or vague problems with ease, bringing clarity where there’s uncertainty
Seamlessly adjust strategies to thrive in dynamic environments and evolving needs
Leverage my multi-industry background (Fintech, Insurtech, Edtech) to bring innovative viewpoints to problem-solving
Infuse the team with optimism and motivation, turning challenges into opportunities
- Achieved 60% first-month retention and 80% subsequent monthly retention for CoLearn's live classes subscription product
- Attained a remarkable 97% reduction in onboarding time by streamlining and automating the entire end-to-end process
- Slashed weekly support time by 60% via strategic implementation of crucial customer support data infrastructure and in-app support
- Boosted paid user engagement by 12% by experimentation with a range of in-class and post-class activities
- Mentored promising team members across business teams & enabled their upward movement in Product by crafting different training programs
2021 - Present
- Developed the Loan Against Investments product vertical from inception
- Designed numerous marketing campaign experiments, conducting weekly A/B tests that resulted in a 40% surge in acquired leads
- Enhanced bank loan approval rates by 7% through the implementation of technology-driven and process-led adjustments
2020 - 2021
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